THIS IS HOW YOU WIN!
We’ve successfully marketed hundreds of products in diverse ways, taking the best strategies from each to create a powerful solution that delivers exceptional returns for our clients. With our approach, the average client sees a compounding ROI of OVER $10 for every $1 invested in ad spend. Our strategy establishes your brand’s long-term presence in the community, targeting your ideal audience through a three-pronged approach:
The #1 used Search Engine.
The #1 used Social Media.
The #1 Used Community Ran Publication.
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THE #1 WAY TO BRAND YOURSELF TO YOUR COMMUNITY!
#1 COMMUNITY DRIVEN PUBLICATION
Niche marketing is the #1 way to promote your products and services which is why Facebook, Instagram and Google dominate the digital landscape. We take that Niche marketing to the Physical world and partner with the Nations Largest Community Driven Publication BVM. Physically promote your brand to your community via a local Community Print Magazine that shows up on their doorstep each month and pair that with Digital and Social Media making sure anybody using Google, Facebook or Instagram sees you regularly and recognize you as a brand in the community.
WHEN DIGITAL MEETS PHYSICAL
100% written by the Cottonwood Heights Community!
Our Publication content is powered by local readers and businesses who live and work in the communities we proudly serve.
The Cottonwood Heights Living Publication is FREE to Long Term Residents of Cottonwood Heights Community it serves, and offer businesses an effective way to reach a hyperlocal audience and be known to your neighbors.
We partner with the highest purchasing demographic ensuring the highest ROI available.
Over 76% of customers are equally or more satisfied with our Community Publication.
Our content is read by 89% of homeowners in our targeted regions because we feature local neighborhoods and families within the community.
Each magazine is customized to micro-target specific neighborhoods.
A third-party survey showed that 93% of our audience found high value and have engaged in our content.
Leading in Local Niche Community Written and Driven Magazine!
MAGAZINE SAMPLE
Partnered with Google, The Meta brand is the #1 used social media platform in the world and has the highest demographic with money ready to spend outside of LinkedIn. Paired with LinkedIn you will receive the top 2 highest return on your investment out of all platforms on the internet.
We effectively target hyperlocal areas better than anyone in the industry while keeping local businesses top-of-mind with customers.
We aim to strengthen and build up our communities by connecting local businesses to customers and vice versa.
Cover is a featured local family in the community.
ALL stories internally are written by the community.
We share local School & Sport news from the Schools within the Community.
Give the local youth a voice to share their local projects, jobs, achievements etc.
We share Everything Local! Sports, Events, News, Businesses, local residents and so much more!
#1 USED SEARCH ENGINE
Over 90% of the global internet used everyday uses Google.
Google Display Ads partnered with over 2 Million+ websites ensuring that your ad is seen!
Largest Search Engine on the internet with over 3.5 Billion daily active searches.
WHY IS EVERYBODY USING GOOGLE ADS?
Google ad's has an average CTR (Click Through Rate) of 6.11% across all industries.*
Google ad's has an average Conversion rate of 7.04% across all industries.*
Google has the highest performance ranking averaging $8 per $1 spent on Ads.
Google Ads delivers an average return on investment (ROI) of 800% .*
BECAUSE GOOGLE WORKS!
The average small business using Google Ads spends between $9,000 - $10,000 per month.
The average cost per click (CPC) for Google Ads across all industries is $4.22.*
Google ad's has an average cost per lead (CPL) $53.52 across all industries.*
What does all this mean?
EXAMPLE
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Lets say you spend $1,000 on Advertisement per month.
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You get 10's of thousands of impressions (eyes on your Advertisement).
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Of those impressions an average over 6% click on your Advertisement.
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The average business converts (makes a purchase of some kind) over 7% of those clicks..
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With Advertisement costing an average of $4.22 per click;
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This give you an industry average of $53.52 per lead!
$1,000 = 18+ purchases
*This is not a guarantee of returns, this is an example given based on the average returns provided by Google.
DISPLAY ADS
"It's not who you see, it's who sees you"
Google Display Ads can be 4-5x cheaper Cost Per Click. (CPC)
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65% of small B2B customers gain customers through Display Ads.
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Humans process images 60,000 times faster than text.*
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90% of information transmitted to the brain is visual.*
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After 3 days people recall information from graphics & Images 5-6 times better than text.*
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40% of people respond better to visual information than plain text*.
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Peoples willingness to read increases by colored visual content by 80%*.
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Facebook gets 94% more views with visual content*.
*these are numbers provided by Google and other 3rd parties!
#1 USED SOCIAL MEDIA
Partnered with Google, The Meta brand is the #1 used social media platform in the world and its umbrella has the top 4 highest demographic with money ready to spend.
Our targeting of Facebook paired with Instagram is paired togive you the highest return on your investment (ROI) out of all platforms on the internet.
Meta is by far the largest Platform on the internet with over 3 Billion daily active users.
59% of Facebook users have engaged with a brand on the platform.
Meta has an average Click Through Rate (CTR) of 2.5%.
Meta has the highest average lead conversion rate per Facebook at 8.25%.
HOW?
Facebook has the highest number of social commerce buyers.*
Facebook & Instagram are the top 2 Social Media Platforms brands have awareness.*
Meta has the #1 ROI in the industry at 29%.*
Instagram tied at #1 ROI in the industry at 29%.*
The Meta platform has increased 31% since last year.*
Estimated that 37% of Facebook Users will make a purchase on the platform this year.*
Facebooks average Cost Per Lead (CPL) Under $8.
*these are numbers provided by Google and other 3rd parties!
COMBINING
DIGITAL +PHYSICAL +SOCIAL
When it comes to local marketing, we take the BEST of every world and apply them to your brand to not only advertise yourself in your community but establish your brand and presence so you become a local figure and expert in your industry.
THE PLAN!
Lets break it down easy.
Lets say you have $1,000 in spend every month. This is what it could look like...
📌 Your $1,000 Monthly Marketing Spend
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Google Display Ads: $333.33
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Facebook & Instagram Ads: $333.33
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Community-Based Magazines: $333.33
Google Display Ads
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Budget: $333.33/month
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Average Cost Per Click (CPC): ~$0.63
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Estimated Clicks: 529 clicks
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Estimated Impressions: 151,143 impressions
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Estimated Conversions: 2-8 NEW CUSTOMERS!
Facebook & Instagram Ads
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Budget: $333.33/month
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Average Cost Per Click (CPC): ~$1.72
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Estimated Clicks: 194 clicks
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Estimated Impressions: 21,556 impressions
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Estimated Conversions: 14-22 NEW CUSTOMERS!
Community Magazines
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Budget: $333.33/month
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Estimated Reach: 3,000 homes
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Response Rate: 2% to 4%
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Estimated Responses: 60-120
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Estimated Conversions: 6-12 NEW CUSTOMERS!
💰 Combined Results from All Platforms
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Total Ad Spend: $1,000
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Total Conversions:
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Google Ads: ~4
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Facebook/Instagram: ~18
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Magazines: ~9
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Total: 31 NEW CUSTOMERS!
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Total Estimated Revenue (at $100 earned per customer):
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Google Ads: ~$400
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Facebook/Instagram: ~$1,800
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Magazines: $900
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Total: $3,100
Overall ROAS (Return on Ad Spend IF you earned only $100 one time per customer)
$2.6 earned per $1 spent
Doesn't account for Repurchase Rate (RPR), Customer Lifetime Value (CLV) or Churn Rate.
Average Customer Retention Rate ranges from 30%-90% increasing your overall revenue exponentially moving forward.
💡 Interesting Statistics
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Bain & Company: A 5% increase in customer retention can boost profits by 25% to 95%.
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Harvard Business Review: Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.
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Adobe Digital Index: Returning customers account for 40% of a company's revenue, even though they represent only 8% of all visitors.
📈 Year-Over-Year Growth Potential
(Assuming continuous optimization and consistent ad spend)
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Digital & Print Ads (Google, Facebook, Instagram):
Around 5% to 20% annual ROI increase!
😊 Making it simple
By investing $1,000 a month evenly across these platforms, with the magazine now reaching 3,000 homes, you could potentially generate $2,500 in revenue per month which leads to an overall ROAS of 2.5:1. (This is assuming you make $100 per customer 1 time and they never return)
Important Notes:
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This is an example, depending on your industry it could be 10 times better or worse.
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This is an example of industry standards from numbers given to use by Google and 3rd parties.
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The point of this is NOT to splash ads in front of people but build LONG TERM trust and relationships with the community.
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This marketing strategy is designed to win more and more as time goes on. Slow and steady wins the race.
Become an established household brand in your community while increasing your ROI every year!
Companies, Brands and individuals partnered with this 3 pronged approach have seen exponential growth in their business.
CONTACT US
Lets have a chat! Let us show you step by step how we can help you win!
A conversation is FREE!
if anything you will get free information and a friend in the industry & Community.
